The Byres Road store joined forces with Scottish Rugby and the GUINNESS PRO12 to create an April Fools’ Day funny that went down a storm on social media.
The rugby union governing body and organisers of the league made a spoof announcement that former Glasgow Warriors captain Al Kellock had been appointed to referee this year’s GUINNESS PRO12 Final at BT Murrayfield.
Kellock – who has no previous experience of being a referee – was filmed swotting up reading “Rugby Union for Dummies” and training at Scotstoun Stadium before heading to Specsavers (official sponsor of the GUINNESS PRO12 referees) for a pre-match eye test.
Test room clue
Keen-eyed viewers who watched the video announcement might have spotted a clue on the wall of the West End store’s test room revealing the story was an April Fools’ Day joke. While Kellock IS a GUINNESS PRO12 Final Ambassador, he won’t really be taking on the role of referee.
Byres Road store director and optometrist Martin O’Neill said: 'One part of the story was very much real – Al Kellock did drop in for an eye examination – but the rest of the story was tongue-in-cheek.
'Going by all the shares and comments on social media, some people spotted right away that the story was a joke, and some were taken in – but if you didn’t spot the words ‘April Fool’ in the background of the test room, perhaps it’s time for a trip to Specsavers! ‘We enjoyed taking part in the fun.’
Watch the video
Check out Scottish Rugby’s and GUINNESS PRO12 Final story and watch the video here.
You can also buy tickets for the GUINNESS PRO12 Final at BT Murrayfield on 28 May here.