Specsavers in Buxton has helped to ensure the safety of 400 local children ahead of National Road Safety Week (17 – 23 November).
A high visibility vest for every child
Since the beginning of October, Specsavers in Buxton has provided a high visibility vest to every child who has visited the store for a sight test, and made a donation of vests to local Brownies, meaning that 400 children are now more visible to motorists when out and about in the dark winter months.
According to the road safety charity Brake, in 2013 there were more than twice as many pedestrian deaths when visibility diminished in December as there were during June, the hours of peak daylight.*
Tom Rhodes, store director at Specsavers Buxton, comments: ‘At this time of year with the dark mornings and nights, combined with increasingly wintery weather, it can be difficult for motorists to see pedestrians. Many children are walking home from school at dusk, which is a particularly hazardous time.
‘With this in mind, we decided to spread the message of Road Safety Week while increasing the safety of children in Buxton and the surrounding areas by donating 200 high visibility vests to our young customers.’
Free glasses and eye tests for under 16 year olds
‘As part of the initiative, we are also hoping to raise awareness of free glasses and eye tests that are available to under 16-year-olds. Regular eye tests are important, as early detection can reduce the risk of serious eye problems in the long term.’
To find out more about Road Safety Week visit www.roadsafetyweek.org.uk.