With National Children’s Eye Health Month (24 October-23 November) underway, members of staff at Specsavers in Burton-on-Trent are raising funds and awareness for Birmingham Children’s Hospital.
Members of staff will swap glasses for ghouls and ghosts during a Halloween weekend of fun from 29-31 October, where the team will don their best Halloween attire to encourage donations. Local residents are also encouraged to fill their old and unwanted glasses cases with pennies and bring them into store to raise additional funds.
The national fundraising campaign is designed to increase awareness around the importance of good eye care among children.
Store director Linda Joyce said: ‘Good eye health plays such an important role in a child’s overall development, so it is shocking to learn that such a significant number of parents are leaving it so late before taking their child for an eye test.
‘The detection of common sight problems amongst children, such as a lazy eye, squint or short sightedness, can be treated more effectively provided they are spotted early enough - ideally before a child turns eight. Our Halloween fun day is a great way to get the message out there and hopefully encourage more parents to take advantage of the free sight tests available to their children.’