Customers visiting the Specsavers Burnham-on-Sea hearing centre were greeted by staff wearing a selection of comedy ears in a bid to highlight Tinnitus Awareness Week between Monday 6 February and Sunday 12 February.
Comedy ears for a cause
The whole team at Specsavers in Burnham donned the funny ears throughout the week and people who suffer from tinnitus were invited to come in to the store to get help and advice about the condition. Hearing aid audiologists Angie Bull and Sai Rama were on hand throughout the week to answer any questions.
Tinnitus is the perception of sound in the absence of any corresponding external sound. The condition affects around 30% of people at some point in their lives but around 10% will live with it permanently.
‘We were keen to try and raise awareness as it’s still somewhat misunderstood and there are ways to limit its impact. Information was also available on how hearing aids can help,’ said Angie.
The store fundraised by running a sweepstake game and a pin the ear on the earring competition, with all money going to the British Tinnitus Association.
A word from the store director
‘The aim of the week was to raise awareness of the condition and the services we provide,’ said store director Rama Venkat.
‘The theme of this year was 'Together for Tinnitus' which fits perfectly with what we are doing; trying to provide help and support for local people who are struggling to overcome the effects of the illness.’