Innovation at the Russell Square store in the Brunswick Centre has stepped up a gear thanks to the debut of new software that enables Specsavers' advisors to improve its frame recommendations to customers.

Delighted to welcome new Frame Styler
Brunswick's team has been trained on some exciting new software that is operated via a tablet. It involves three simple steps: a photo is taken of a customer, the software analysis the face shape and colouring and then a selection of suitable frames are made available for the customer to view on their photo.

Customers can view the frames face on, or at side angles. Once a few options are deemed suitable, the customer is then welcome to try the pairs on at the store and make their final selection.

Pop in to see it in action
The software takes away any guessing around what frame shape suits your own face shape - and it's a bit of fun too! So pop by to try it out and see our great designer selection of new frames at the same time.

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