To celebrate the launch of Jurassic World: Fallen Kingdom which landed in cinemas this month, Specsavers launched six new dinosaur-themed frames for kids, and the Bromley team went the extra mile to make sure the town knew about them…
Not what you expected on the high street
It’s safe to say that the last thing shoppers expected to see when passing by Specsavers Bromley was a T-Rex roaring and stomping around in-store. The life-like creature greeted excitable customers and onlookers with head-swishing movements, and was guided by park rangers either side. Baby dinosaurs were also being held by the rangers and were a hit with the children.
A word from the director
Imran Khan, store director at the Bromley and Charlton stores said the day was a fantastic success.
‘You could tell everyone was enjoying the theatrics in-store – we felt like we had the paparazzi there with the amount of people taking photos. It was also great just to see how excited the kids were – they looked in awe of the t-rex especially.’
The Jurassic World: Fallen Kingdom range is priced from £64 per pair. All frames come with single-vision lenses including UV filter and are part of our kids 2 free pairs.