In support of Dementia Awareness Week, the team at Specsavers in Bridgwater announces they have staff qualified to better understand the needs of customers suffering from dementia.

Support and care for dementia sufferers

Andrew Cullerne, store director of Specsavers in Bridgwater, said: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers.

‘I always thought dementia was all to do with someone’s memory – but it is much more than that. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.’

A nationwide initiative

Specsavers employees nationwide are completing Dementia Friends training, an initiative run by the Alzheimer’s Society. In doing so they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers. Specsavers’ home- and care home-visiting teams – Specsavers Healthcall – are also completing the training.

The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways. With particular relevance to Specsavers it also describes how senses can be affected, including sight and hearing.

All Bridgwater store information