Staff at Specsavers in Braintree are joining other Essex stores to take on a 60 mile charity cycle across Essex for the Alzheimer's Society during Dementia Awareness Week.
The bike ride, which will take place on 19 May, was initially organised by Specsavers regional relationship manager for Essex, Roy Thorogood.
Taking on the challenge
Mike Bromidge, dispensing director at Specsavers in Braintree, said: ‘I’m so excited to join Roy Thorogood and the other Essex store directors on this challenge.
‘The bike ride is bound to be tough, but it’s all for a good cause and we’re hoping to raise a considerable amount for charity.’
Specsavers is investing in specific dementia training for staff to allow them to offer specialist customer care to those affected by the disease.
Across Essex, around 300 staff have completed the training programme. Alzheimer’s Research UK is dedicated to funding scientific studies to find ways to treat, cure or prevent Alzheimer's disease, vascular dementia, Lewy Body disease and fronto-temporal dementia.