Blackpool Specsavers is appealing to the kind-hearted local community to join its campaign to help some of the world’s poorest communities to see clearly.
The team is urging residents to donate their old and unwanted specs to the Victoria Street store. These will then be given to Vision Aid Overseas to help with the charity’s work improving eyecare for those less fortunate across Africa.
Campaign to celebrate landmark's anniversary
And with more than 1,050 pairs already donated this year, enough when lined up to reach the top of the 158m high Blackpool Tower, the Specsavers team is launching a special bid to mark the 120th anniversary of the iconic landmark.
The team is now hoping to collect enough glasses to reach the top of the tower for a second time.
Glasses dropped into the special collection bin are recycled and the money raised is used to fund the charity’s work in developing countries. This includes giving people badly-needed eye tests and treatment, and training up local optometrists.
To date, Specsavers has channelled more than £300,000 into eyecare charity Vision Aid Overseas. The company’s efforts culminated in 2012, with the opening of Zambia’s first optometry training centre; an achievement Specsavers hopes to develop on in the future.
The company continues to work with Vision Aid Overseas to establish ‘vision centres’ across impoverished regions, creating invaluable and self-sufficient services in Africa’s poorest areas where local nurses are trained to test eyes and glaze glasses.
Craig McGill, store director at Specsavers Blackpool, comments: ‘The situation in these areas of Africa is alien to us in Britain where we can easily access professional eyecare on the high street. For this reason it is important we do what we can to improve eye health elsewhere.
Dig out your old specs
‘We know there must be thousands of spare specs lying around in drawers across the area that are no longer of use to their owners, and we’ve been thrilled with the response from the Blackpool public.
‘When the collection bin is full, we put hundreds of glasses into a box for recycling and I’ve lost count of how many boxes we’ve sent out.
‘By simply bringing your old specs to us you can help improve the life of somebody in the developing world so on behalf of the store I would like to say a huge thank you to everybody who has donated so far.
‘Donating enough glasses to reach the top of the Blackpool Tower is incredible but we’re not stopping there. We want to do it again by Saturday, so please donate for a great cause and help us mark the tower’s 120th anniversary.’