Staff in the Blackpool Specsavers hearing centre have completed a week of fundraising and spreading awareness of the difficulties which face the local deaf or hard of hearing population. 

Cuddly contest

They held a number of events throughout the week in order to raise awareness and funds for charity Hearing Dogs for Deaf People. Staff sold sweets in store and held a raffle where customers were invited to name the special ‘Build-A-Bear’ puppy, with the winner receiving the teddy bear. 

The final total raised, £110, was then presented to Richard Carr, a representative from the charity, and Cameron the Labrador, his trained hearing dog.

Listen out for advice

Store audiologist Jo Prescott said; ‘We at Blackpool were keen to not only raise money for Hearing Dogs for Deaf People and have fun in store, but also to help raise awareness among our customers about the reality of hearing loss.

‘As expected, those who came to visit the store responded with generosity. Our community can always be counted on to gather together when needed, and the funds raised during our Hearcare Week is proof of their desire to help those around them.

‘The majority of those who are partially deaf or hard of hearing can be assisted with the help of a hearing aid, but it’s thought that up to a million people who would benefit from wearing one remain undiagnosed, having failed to get their hearing regularly checked.

‘Remember it’s important to have hearing checks as regularly as you would have a sight test, which we recommend is every two years. This becomes even more important past the age of 55 when age related hearing loss is most likely to occur.’

According to the UK Council on Deafness, one in six people in the UK are deaf or hard of hearing.

Nearly 3.7million people of working age have hearing loss, 135,000 of which are severely or profoundly deaf. Furthermore, over 45,000 children in the UK are deaf.

For more information about hearing loss visit

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