Specsavers Bideford is delighted to present their newly qualified Dementia Friends.

A nationwide initiative

Specsavers employees nationwide have completed the Dementia Friends training, an initiative run by the Alzheimer’s Society. In doing so they are recognised as a Dementia Friend, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers.

Specsavers’ home- and care home-visiting teams – Specsavers Healthcall – are also completing the training.

Much more than friends

Gordon Cumming, store director of Specsavers in Bideford, said: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers.

‘I always thought dementia was all to do with someone’s memory – but it is much more than that. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.’

The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways. With particular relevance to Specsavers it also describes how senses can be affected, including sight and hearing.

All Bideford store information