Fresh from being named as a customer service hero by the management team at Specsavers Bethnal Green, dispensing optician Sobia Ali has received yet another award.

This time, Sobia has won a Customer First award for going above and beyond the call of duty for a customer at the Bethnal Green Road store.

Great customer service

A young customer with special needs felt very nervous about getting her new glasses, so Sobia dispensed them away from the store after it had closed for the day.

Sobia received her award from store director Amit Kara and regional relationship manager Alan Beasley.

A word from the store director

Amit said: ‘This award is a fantastic achievement for Sobia, and is very richly deserved for delivering excellent customer service.

‘We work hard to meet the individual needs of our customers, but this really was above and beyond our expectations. Well done Sobia.’

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