Specsavers in Barry is calling for customers to support ‘Help the Heroes’ through in store donations.

Selling wristbands

Staff at the store, located on Holton Road, are encouraging visitors to buy a ‘Help the Heroes’ wristband to help the stores fundraising efforts for its nominated charity.

Help the Heroes is an organisation that helps military personnel and their families recover from physical and mental trauma that they have experienced on duty.

The charity is particularly important to the Barry team as store manager Kath McNicholas’ son, Joe, is running the Cardiff half marathon to fundraise for the organisation later this year on behalf of a number of friends who serve in the military.

In 2015, the charity had helped more than 4,000 veterans through their recovery centres.

Other services offered by the organisation include financial support and Sports Recovery, a programme that puts on adapted events for injured personnel.

‘Supporting the cause’

Jamie Pullen, store director at Specsavers in Barry, said: ‘We’re urging customers to really get behind our efforts to fundraise for Help the Heroes. Throughout the year we will be supporting the charity in various ways, and we will be hosting a number of dress-up days in the summer as well as supporting Joe in his half marathon in October.

‘Military personnel dedicate their lives to protecting the public and so it’s great to be able to give something back in this way. All the money raised will go to a really worthy cause.’

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