The team in Barnstaple are supporting Dementia Friends, an Alzheimer’s Society initiative, to help people develop an understanding of dementia and to support customers and employees who are affected by the condition.


Five employees have completed a Dementia awareness programme, becoming recognised as Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness. We have set the ambition for all members of staff to complete the training by the end of the month.

Support and care

Store director, Emily Waters, said: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.’

Impact on sight

The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways. With particular relevance to Specsavers it also describes how senses can be affected, including sight and hearing.

Specsavers clinical spokesman Dr. Nigel Best added: ‘Specific types of dementia can damage the visual system and cause visuoperceptual difficulties. Therefore it is vitally important that we recognise customers with dementia so that we can identify and look after their eyecare needs to the best of our ability.’

All Barnstaple store information