Opticians at Specsavers in Barnsley have been certified as ‘Dementia Friends’ after completing a training course designed to help them better serve customers who are living with dementia.

Here to help

The specialist training is designed to give optical and audiological professionals the tools needed to support those living with dementia who additionally experience problems with their sight and hearing. It means that all customers can be put completely at ease during an appointment for eye tests or treatment.

Darren Thornton, store director of Specsavers in Barnsley, said: ‘Undertaking Dementia Friends training has been very educational and hugely beneficial to the team in their day-to-day roles.

‘Dementia affects our customers in a myriad of ways – it’s not solely about memory.

'We are now better equipped to adjust our service to the individual needs of each customer to ensure that everyone can be helped and supported to the same excellent standard we’re already known for.’

Spot the special badges

20 employees at the Specsavers store on Queen Street have now completed their Dementia Friends training. The employees will wear Dementia Friend badges on their uniforms so that they can be identified easily by customers.

The Dementia Friends training is an initiative run by the Alzheimer’s Society. The comprehensive course discusses all aspects of dementia and how the disease will affect all people in different ways.

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