Specsavers Barking has pledged £300 to Barking and Dagenham Talking Newspaper.
The store, located at 45 East Street, is raised £150 in 2013 to help the publiciation’s transition from analogue to digital, and are now looking to double the amout.
The store will raise the funds during various events throughout the year, including bake sales, raffles and glasses MOTs in exchange for donations.
Mohammed Rehami, store director of Specsavers in Barking, said: ‘Staff and customers have made a great effort in 2013, helping to raise some vital funds for a great local cause. We’d like to thank everybody for their generous donations and look forward to more fundraising over the year.’
Barking and Dagenham Talking Newspaper provides a free service to visually impaired people. It records on cassette tape, extracts from local newspapers and the News as well as publishing its own magazine, Beacon, every six weeks.
There is no cost for this service. Postage is free to registered blind. All residents are required to do is to return the tapes, by Freepost, in the wallets provided.