To mark the inaugural National Children’s Eye Health month (24 October – 23 November), the store Ashton held a fundraising drive to raise funds for the Royal National Institute of Blind People.
Fun in store
The store in Ladysmith Shopping centre held a colouring competition, and also supplied goody bags, cakes and sweets to anyone who wanted to donate to the charity.
Opticians in store hoped that as well as giving generously for the cause, customers would be reminded of the importance of regular eye tests, as statistics show that one in five children have not had one in the past two years.
Research with RNIB
Specsavers has launched the awareness month following its joint research with the RNIB, which also revealed that despite children’s eye tests being free with an NHS voucher, around 20% of school age children still have an undiagnosed vision problem.
Chris Maxwell, optometrist director at Specsavers Ashton, comments: ‘Sight plays a vital part in children’s development of language, social and cognitive skills. Visual impairment in children creates unique challenges to learning and development, which can have a profound impact on their education and wellbeing.’
Specsavers and RNIB’s State of the Nation’s Eye Health report, which was based on a YouGov poll of 2,000 parents of children aged three to 16, also found that 27 per cent of parents of children aged three to 16 said their children had never had an eye test.
Early detection of sight problems is crucial
Chris continues: ‘Early detection of any issues is crucial. Common eye health conditions in children (such as amblyopia or lazy eye) can be treated more effectively with early intervention and unusual signs or symptoms can lead to a referral for more in depth analysis.’