Ashington Specsavers staff will be visiting the town’s hotspots on Saturday 05 July looking for the next SWOTY winner.
The store has teamed up with Kimberley Walsh and anti-bullying charity Kidscape to find a specs-wearer with Something Kinda Oooh for the annual Spectacle Wearer of the Year competition.
Fabulous prize on offer
This year’s overall winner will be presented with £10,000 in cash and a dream holiday to the Bahamas at a star-studded awards event hosted by Gok Wan later this year.
Carly Fitch, store manager at Specsavers in Ashington, says: ‘We know that people in Ashington love their glasses and we want to celebrate it. The Spectacle Wearer of the Year competition gives us the opportunity to prove that glasses are fabulous at any age by celebrating the specs wearers right on our doorstep who wear them with pride and plenty of style.
‘We are looking forward to seeking Ashington’s stylish specs wearers on our tour and hope to find the next SWOTY winner.’
There are four age categories – 16-24; 25-39; 40-59 and 60+, plus a Facebook favourite voted for by the public. A winner from each category will win a VIP makeover and will attend the celebrity-studded grand final in London at 8 Northumberland Avenue on 07 October.
The ultimate Spectacle Wearer of the Year winner will receive £10,000, plus a week’s holiday for two in the Bahamas courtesy of the Grand Lucayan Beach & Golf Resort and a wardrobe of specs to suit every style.