Specsavers employees in Ashford are completing Dementia Friends training, an initiative run by the Alzheimer’s Society. In doing so they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers.

Specsavers’ home- and care home-visiting teams – Specsavers Healthcall – are also completing the training.

A word from the director

Clive Perry, store director of Specsavers in Ashford, says: 'It can often be difficult for those living with dementia to engage in the community particularly when people around them don’t understand the illness.

‘We all found this session very informative and it challenged some of our preconceptions regarding dementia.'

An important occasion to raise awareness

As the nation marks Dementia Awareness Week (15-21 May), Specsavers is also urging anyone over the age of 55 to undergo regular hearing tests as research suggests that people with untreated hearing loss are more likely to develop Alzheimer’s. Hearing tests at Specsavers are free.

All Ashford store information