Customers at an Arnold hearing centre were greeted by a local hearing dog and a ‘Big Ear’ character at their awareness event on Saturday 30 April.
To mark the launch of some innovative new hearing technology and raise awareness of ear health and hearing loss, the Specsavers team at the store on Front Street ran a walk-in clinic throughout the day for customers over 60 to have a hearing check. They also offered £50 discounts to those who bought a hearing aid on the day.
Audiology partner, Emma Coveney, previewed the store’s brand new video otoscope; hearing technology which allows customers to view pictures of inside their ear and allows the audiologist to observe the eardrum in greater focus and colour, helping them to detect early signs of any abnormalities.
Hearing Dogs volunteer Don Sharpe also made an appearance at the store accompanied by hearing dog Mitchell. He gave customers an insight into the charity and about deafness and hearing issues.
‘Our hearing awareness day was a great success,’ said Emma. ‘There were some great things on offer for our customers, especially for the over 60s, to highlight the importance of good earcare as we get older.
‘We’re really grateful to Hearing Dogs volunteer Don for agreeing to come in and talk to our customers about the work that the charity does in the local community. It was a real treat to have Mitchell in store and I’m sure our customers enjoyed scratching his ears. The Specsavers Big Ear costume was also a hit with visitors!’