Hip-hop superstar, entrepreneur and tech visionary will.i.am has launched an exclusive eyewear collection for Specsavers Alloa, available in store now.

Staff at the store donned will.i.am t-shirts and modelled some of the new glasses to mark the launch.

Striking collection

Building on his lifelong passion for striking eyewear, which was first inspired by the hip-hop icons of his youth – such as Run DMC and Flava Flav – the 17-piece collection references classic and iconic styles with an innovative and futuristic twist.

The will.i.am collection at Specsavers is £125 per pair including standard single vision lenses and included in Specsavers’ two for one offer.

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