The Aberdare store has proved it’s certainly ‘got talent’ after scooping its second ‘Specsavers Got Talent’ award in two years.

Two-for-one focus

Optical assistant, Cristina Shuker, took gold at the awards after accepting the challenge to improve an aspect of the store’s business within three months.

The 26-year-old, from Aberdare, decided to focus on the store’s two-for-one offers - promoting the deal to customers and encouraging colleagues to do the same. Performance of two-for-one sales were tracked on a weekly and monthly basis, with incentives and prizes for high-performing staff.

‘The two-for-one offer applies to a wide array of our frames – including designer glasses – so I thought it was a good starting point for my project,’ she says. ‘By allowing customers the chance to pick up two frames for a reasonable price, it means they can experiment with styles and find what suits them best. However, I noticed that many of our customers had not used this offer – something that I tried to change.’

Ms Shuker, who has worked at the store for four years, was invited to Specsavers’ head office in Guernsey, where she was presented with her prize by Specsavers’ co-founder, Dame Mary Perkins, as well as other board members.

‘Being recognised by Doug and Dame Mary Perkins was a huge confidence boost and something I will remember for a long time,’ she adds.

Continued success

Last year, Aberdare’s optical consultant, Dorian Holmes, scooped the prize for a project he started to increase the sales of varifocals.

Neil Robinson, store director, says: ‘Keeping customers up-to-date with our latest offers and the variety of frames on offer is really important. It means we can provide the best possible service for their needs. I’m proud that Cristina has followed in Dorian’s footprints and I hope we can see similar success in the future.’

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