What makes you smile?
Something to smile about
We've put together a video of all the things that make us smile. Join Roman and Martin Kemp as we bring you a round-up of the little things that keep you going.
Something to smile about
We've put together a video of all the things that make us smile. Join Roman and Martin Kemp as we bring you a round-up of the little things that keep you going.
Our survey said…
We think smiling’s good for us…
- Smiling improves our mood (80%) and we do it a lot (61%)
- And the sight that makes us smile is another person smiling at us (72%)
- We are more likely to interact with a person who smiles (75%)
- And we bond with people who smile regularly (60%)

We think smiling’s good for us…
- Smiling improves our mood (80%) and we do it a lot (61%)
- And the sight that makes us smile is another person smiling at us (72%)
- We are more likely to interact with a person who smiles (75%)
- And we bond with people who smile regularly (60%)

What sound makes people smile the most?
- Almost a third of people (31%) smile when they hear the doorbell, hoping for a takeaway or expected package.

The science of smiling
- 48% of people try to express themselves more using their eyes when wearing a face mask
- 80% of people say smiling improves their mood (and for women more than men 85% v 74%)
- 75% of people say their mood is improved when they see someone smiling at them
Some surprising facts about smiling

Fact 1
Newborn babies can smile as a reflex, but it isn’t until they reach six to eight weeks that they do learn to smile in a social way.

Fact 2
There are 19 different types of smile – but only six are for when we’re happy. The rest happen when we are in pain, embarrassed, uncomfortable or even miserable but want to portray something different.

Fact 3
Smiling can boost your immune system as it helps us to relax. This can release certain neurotransmitters which can help our immune system function better.

Fact 4
Smiling can also help us to destress. Studies show that this is because it can help our heart rate return to normal more quickly than when we have a neutral expression.
Helpful articles
How we keep you safe in store
How to stop your glasses fogging up
Understanding how face masks impact people with hearing loss
Meet the stars
Go behind the scenes of our latest ad and meet the real life people we worked with to create it.











