The teams at Specsavers Beckenham and Penge celebrated the arrival of the new designer range by hip-hop superstar will.i.am today, as the long awaited pieces finally hit shelves.
The stores dressed up in their new will.i.am shirts and made sure the frames were front and centre for customers coming in.
The 17 piece collection, which includes prescription glasses and sun glasses references classic and iconic styles. Prices start at £125 per pair, including standard single vision lenses.
Building on his lifelong passion for striking eyewear, entrepreneur and tech visionary will.i.am has launched an exclusive eyewear collection for Specsavers.