Specsavers has been shortlisted for two prestigious communications honours, the AMEC International Communications Effectiveness Awards and the European SABRE Awards.
Best Integrated Campaign
The Best Integrated Campaign nominations recognise the success of Specsavers’ new Twiggy for Aurora collection, and acknowledge the cross-functional work done by teams from PR, marketing, product, creative and social to launch the new glasses range.
Designed in collaboration with Twiggy
Designed in collaboration with the eponymous British style icon, the collection was launched in October 2015. Cohesive planning and activation contributed to unprecedented sales, with a 60 percent uplift in Aurora frames sold post-launch. Such was the customer demand for the new frames, a second collection is due in-store summer 2016 and will include prescription sunglasses.
Always wanted to design her own range of glasses
Speaking about her collection, Twiggy said: ‘I had always wanted to design a range of eyewear and I like to think I’ve inspired other specs wearers through my new collection.
‘After launching the first range last year, I was incredibly excited to continue developing new styles, especially sunglasses, and add to the collection. Working collaboratively with the Specsavers team is so much fun, and being a glasses wearer myself, I have a really clear idea of what I think will work well and suit women who want to look glamorous and stylish.’
Effortlessly stylish glasses
Jo Delbridge, director of PR for Specsavers said: ‘Twiggy is a great fit for Aurora, being effortlessly stylish yet approachable. We were excited to work with her on the collection and we’re thrilled to have been recognised by the wider industry for the success of the launch campaign.’
Both awards will be announced in summer 2016.
View the entire Twiggy for Aurora collection