Members of staff at Specsavers in Telford are raising awareness of dementia within the community after completing a training programme run by the Alzheimer’s Society to support customers who are affected by the condition. 

Increased awareness

Team members from the store, including dispensing optician and instore trainer, Kiaran Mcgrath, pre-reg optometrist, Philippa Franklin, and clinical assistant, Shannon Adamson, are now recognised as Dementia Friends, each wearing a badge on their uniforms to indicate their increased level of dementia awareness to customers.

Store director Vinay Najran commented: ‘We are committed to providing the best possible service to all of our customers, so we’re delighted to say that we have so many team members who have completed this course. We want our customers to feel comfortable in store and to know that their needs will be met.’

Understanding and action

The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways. With particular relevance to Specsavers, it also describes how senses can be affected, including sight and hearing.

‘A sight test doesn’t just check for eye conditions; it also acts as a general health check, which is why it’s so important that we turn our understanding to action and invite people living with dementia into store for regular appointments,’ Vinay added. ‘We are now part of the dementia friendly community, which is a great step for our team and our offering to customers.’ 

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