Eddie the Ear made an appearance at Telford Specsavers as the team celebrated World Hearing Day (Tuesday 3 March).

Free hearing checks
Throughout the day, staff offered free hearing checks as well as discussing some of the other services available in store, including the ear wax removal service.

Importance of a hearing test
Aysha Saddiq, audiology director, said: ‘We wanted to use World Hearing Day as an opportunity to talk to customers about making sure they are looking after their ear as well as eye health. While many people understand the importance of an eye test, a hearing check falls lower down the list of priorities.

‘Using a tablet, it takes just three minutes and if any loss is indicated, a longer hearing test is then carried out. We had some good conversations with customers and were able to explain to them the benefits of regular checks. It was great to have Eddie the Ear with us on the day too, helping to keep the youngsters occupied while we chatted to their parents!’

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