Sutton-in-Ashfield put road safety into focus
To mark Road Safety Week (21-27 November), Specsavers in Sutton-in-Ashfield has donated high visibility vests to youngsters at a local school, as well as urging drivers, cyclists and pedestrians to make a pledge to stay sharp on the roads and help prevent the 2,900 casualties caused each year due to poor driver vision.
Highlighting local youngsters on the roads
With sight-related accidents also costing £33m annually, members of the team at Specsavers in Sutton-in-Ashfield, an official partner of Road Safety Week, visited Leamington Primary School to deliver 100 hi viz vests. They also handed out road safety activity sheets which help to teach children how to keep safe while out and about on the roads.
The store is also calling for the quarter of drivers that have not had an eye examination in two years to visit the store.
The Road Safety Week 2016 theme, Make the Brake Pledge, is about people all over the country understanding six key things they can do to protect themselves and the people around them, and reduce emissions and pollution from vehicles. The six Brake Pledge points are: Slow, Sober, Secure, Silent, Sharp and Sustainable.
Road Safety Week
Nigel Davidson, store director of Specsavers Sutton-in-Ashfield explained: ‘Road safety awareness is something we aim to educate the community about from a young age, which is why it is particularly important that we ensure youngsters are prepared during the darker months.
‘We were very pleased to donate the vests to the school, and hope that it means that drivers in the area are more aware of the children when visibility is poor.
‘I was shocked to learn that poor driver vision alone leads to 55 casualties every single week and costs an estimated £33 million.
‘A regular eye examination is a legal requirement for drivers but it is your personal responsibility to ensure you are having your eyes tested frequently.’
Nigel added: ‘We’d urge every road user to make a Brake pledge to make our roads safer. Your pledge can be as simple as booking an eye examination, carrying a spare pair of specs in your car, not driving when tired, or even to drive less and use public transport more.’
Gary Rae, director of communications and campaigns from Brake says: ‘I’d like to thank Specsavers in Sutton-in-Ashfield for their ongoing support for Road Safety Week. Our theme this year is action-orientated and anyone can make and share the Brake Pledge.
‘Our survey shows that drivers are aware of the threat of risky behaviour by other drivers, but are inclined to play down the risks involved with their own behaviour. Everyone who drives has to step up and take responsibility. If every driver vowed to make the Brake Pledge, then our roads would be safer places for everyone.
‘Road Safety Week presents an opportunity for drivers to stop and think about their own behaviour and for everyone to share the Pledge and raise awareness of casualties and pollution.’
For further information on the Brake pledge for Road Safety Week, please visit: http://www.roadsafetyweek.org.uk/our-theme/
Fit to drive: a cost benefit analysis of more frequent eyesight testing for UK drivers, RSA Insurance Group plc, 2012
 Driver eyesight survey, Brake, 2014
 Fit to drive: a cost benefit analysis of more frequent eyesight testing for UK drivers, RSA Insurance Group plc, 2012