The team at Specsavers Chelmsley Wood raised more than £75 for Save the Children on Friday 16 December by donning their favourite festive knits.
Members of staff donated money to wear their jolly jumpers, and invited the local community to support the cause as well.
A word from the store director
Store director Sukhi Drake commented: ‘Christmas is an enjoyable time of year for so many, but it’s important to remember that there are people around the world who need our support. We hope these children can benefit from our contribution.
‘Thank you to everyone who came along to donate towards such a brilliant cause.’