Sunderland opticians support Dementia Friends initiative

24 May, 2016

Teams at Specsavers stores in Sunderland are supporting Dementia Friends, an Alzheimer’s Society initiative, which helps people develop an understanding of dementia and turn it into action to support customers and employees who are affected by the condition.

Staff at the stores in Sunderland and Washington have joined other Specsavers employees across the country in completing the first stage of a Dementia awareness programme.

There are two levels of accreditation and upon completion, candidates become recognised as Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to their customers.

A word from Specsavers

Dean Baldassara, store director of Specsavers in Sunderland said: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers. I have seen the impact of dementia at close hand and highlighting this disease is very important; the impact on families can be devastating.

‘I always thought dementia was all to do with someone’s memory – but it is much more than that. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.’

More about Dementia Friends

Dementia Friends is completed online and entails watching a series of scenario based videos. The second is a classroom session which builds on the skills, helping participants to wage positive relationships with people with dementia. All Specsavers support offices staff are also being offered the training.

The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways. With particular relevance to Specsavers it also describes how senses can be affected, including sight and hearing.

All Sunderland store information & all Washington store information