The team at Specsavers in Leicester enjoyed a fashion focused day on 15 June to promote the launch of a brand new designer range of glasses from American brand, GANT.
'Preppy' style day
Staff at the store ditched their uniforms last week in favour of a ‘preppy’ style for the day, donning blazers, bow ties and chinos to match the effortless style of the brand new collection of designer frames.
In-store trainer Shaesta Musani, along with dispensing optician, Priya Brookes, encouraged their colleagues to raise awareness of the various styles available at Specsavers.
Choosing the right style
Shaesta said: ‘The team made a fantastic effort to up their style for the launch of the new GANT frames, and it went down a storm! We had several customers complimenting us on our outfits, so it was the perfect opportunity to tell them about the importance of choosing the right style, even when it comes to glasses.’
The store was decorated with balloons while the GANT range of specs took centre stage. Customers who purchased a pair of glasses from the new GANT collection on the day were also treated to an eye test free of charge.
'There’s nothing like a good old-fashioned dress up day to have a bit of fun!’ Priya added: ‘Everyone was really on board and the frames were very popular with our customers.’