Staff at Specsavers in Stourport donned their daftest fancy dress and struck their best poses to raise money for Blind Veterans UK.
To show support for Armed Forces Week, the store hosted a week of fancy dress fun, including crazy coloured wigs and colourful clothing. The fundraising culminated on the Saturday 25 June, when staff served up tasty baked treats in return for donations.
Store director, Jonathan Lee, said: ‘Blind Veterans UK provides crucial support to those who have either lost or had their sight damaged while representing our country in the armed forces. The charity works tirelessly to give its members their independence back and helps them discover a life beyond sight loss.’
The activity follows Specsavers’ successful involvement in last year’s ‘Make a Spectacle of Yourself’ campaign, when more than £20,000 was raised for ex-Service men and women who have been blinded in action or have lost their sight through accident, illness or old age.
Blind Veterans UK was established in 1915 by founder of the Daily Express and former owner of the Evening Standard, Sir Arthur Pearson, after he lost his own sight to glaucoma. Nearly a century later, the charity provides residential and respite care for veterans who have lost their sight, as well as qualified welfare staff who help blind veterans across the UK to live independently within their own communities.