Peter and Jeanette Stilts, the mayor and mayoress of Maldon officially opened the UK’s 733rd Specsavers store.
The civic leaders joined up with Maldon’s town crier to cut the ribbon at the Essex practice.
Store director Paul Wickson said: ‘Maldon is such a great town and we’re looking forward to providing high quality eyecare to the community.’
Co-director Jan Lotter said: ‘We are really looking forward to being part of the community and welcoming customers to our new store.’
This store opening creates five new jobs on the High Street.