Spectacular launch for Kylie Minogue Eyewear
Staff at Specsavers in Leicester celebrated the launch of a brand new designer glasses range from pop sensation and style icon, Kylie Minogue on Valentine’s Day.
The team swapped their usual uniforms for red and pink outfits to mark the occasion last week, decorating the store with love-heart balloons and a life-size cut-out of Kylie herself.
In-store trainer Shaesta Musani said: ‘We absolutely love these frames; they are the perfect addition to our range of designer specs available in store and went down a treat.
The team went all out to promote the frames, and it was a great opportunity to talk to our customers about the importance of choosing the right style to suit them.’
The new collection from Kylie Minogue Eyewear features 25 glasses and five prescription sunglasses, which the Australian singer and actress describes as a mix of modern classics, subtle bling and reinvented vintage. Each frame features a striking angled temple and the iconic ‘K’ tag for a chic but understated hint of Kylie glamour.
Kylie said: ‘Designing the glasses has been a fabulous experience. I’ve taken a lot of inspiration from the idea of modern classics, popular shapes and styles that suit most people, but with my own personal twist on them.
'Expressing yourself with your glasses is really important and I know that personally. I love to continually change my look, so having a real mixture of styles is definitely something that works for me.’
Kylie glasses are just £99 including standard single-vision lenses and customers can get a second pair free with Specsavers’ 2 for 1 designer offer.