Digital Precision Eyecare at Specsavers has won the Personalisation Initiative of the Year at the Retail Week Customer Experience Awards.

Introduced in every Specsavers store early in 2015, Digital Precision Eyecare uses virtual dispensing toolbox measurement on an iPad to ensure that every customer receives the very best professional care in frame and lens selection and measurement.

The Retail Week Customer Experience Awards is the definitive event for retailers and suppliers who are shaping the future for customer experience.

As well as winning the personalisation initiative award, Specsavers was also shortlisted for Best Use of Technology and Loyalty Initiative of the Year.

Director of Customer Service Jill Clark said: ‘An impressive 96% of our customers who experience Digital Precision Eyecare rate it as excellent. This award recognises the fantastic work we are doing to improve the customer journey and is a testament to the hard work and dedication of our partners, our store teams and our support office teams.

‘It is a great example of what really matters: putting customers first, supporting the partnership, innovating to stay ahead, and working together to achieve our goals.’

The Awards were held last night (Thursday 23 June) at the London Hilton.

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