The team at Specsavers in Whitby doffed their caps to Brain Tumour Research by raising £35 for the charity during their Wear A Hat Day event.


How did the store fundraise?


Whitby Specsavers joined stores nationwide to help support Brain Tumour Research and raise awareness that routine eye tests can detect signs of brain tumours. The team held a tombola, which plenty of prizes on offer to customers, as well as inviting people to join in the festivities by wearing a hat and making a donation to the charity.


A word from the store director


Sophie Harland, Store Director at Specsavers Whitby, says: ‘Many people are unaware that eye tests are not only critical for your eyes but your wider health too. A routine test allows opticians to detect serious sight issues that can be in some cases, life-threatening – including brain tumours.


‘We use sophisticated technology to help alert us to more serious health issues. This includes digital retinal photography, which takes a detailed image of the back of the eye – the only part of the body where the circulation of blood can be directly observed. Images can be compared on future visits to keep a watchful eye on a patient’s health.’


Wear A Hat Day has raised over £1million since it was launched by the charity Brain Tumour Research ten years ago.


Sophie continues: ‘This was a fun way to raise awareness of a very serious issue. As a team, we really enjoyed raising money in order to help Brain Tumour Research continue with its invaluable research, especially as brain tumours kill more children and adults under the age of 40 than any other cancer.’


How will the funds be used?


Funds raised on Wear A Hat Day will be used to build a network of experts in world-class, sustainable brain tumour research in Centres of Excellence across the UK.


For more information about Specsavers Whitby, visit, call 01947 824 020, or visit the store at 9 New Quay Road, Whitby, Yorkshire, YO21 1DH.

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