Specsavers ventures into virtual reality
Rugby fans were given the chance to become referees for the day at the RFL Dacia Magic Weekend in St James Park. To celebrate the annual rugby league festival, official partner and sponsor Specsavers, launched its new ‘Referee Challenge’ using pioneering virtual reality technology.
Fans stepped into the virtual shoes of the referee
Giving fans the chance to step into the shoes of the referee, test their knowledge of the game and make cut-throat sporting decisions, the Virtual Reality Referee Challenge ran throughout the whole weekend in the stadium’s Fan Park.
Fans also won VIP box upgrades
Fans were also given the opportunity to win a VIP box upgrade for the next match, as well as instant VIP upgrades for those posting photographs on social media, using #SeeTheAction.
An authentic virtual experience
The virtual reality content was filmed with the help of the RFL and Hull Kingston Rovers, who gave Specsavers the use of their stadium and academy players to help create a realistic training ground environment. Super League referee, Chris Kendall was also on hand to make sure that the scenarios were authentic.
Fans joined in on Facebook
In addition to the live action on the ground, Specsavers also promoted the content on Facebook with a 360 degree videos so Rugby League fans across the country could also play a long and get a slice of the action.