News

Specsavers sponsor sheep shearing at Northumberland County Show

13 April, 2016
Specsavers sheep advert
Specsavers sheep advert

Specsavers in Hexham is sponsoring the prestigious sheep-shearing competition at the popular Northumberland County Show. 

With the latest Specsavers television advert featuring the iconic comedian John Cleese, the national “#shouldve” campaign is becoming synonymous with a good giggle. Perhaps none more so than that depicting the shepherd in the Scottish Highlands who unwittingly shears his faithful collie dog – we all now realise he should’ve gone to you know where!

The fun-loving team at Specsavers in Hexham has decided to share the merriment and take their brand of fun to the popular show by sponsoring the prestigious sheep-shearing competition.

A word from the director
Pauline Wellstead, director of Specsavers in Hexham, said: ‘We are thrilled to be part of Northumberland County Show this year – given the success of our advertising campaign the opportunity was really too good to miss.

‘The sheep shearing competition is a highly prestigious competition requiring great skill and stamina. Shearers taking part at this year’s event will have travelled from all over the country – and in some cases from abroad – to take part. We’re absolutely delighted to be supporting them and to be making a contribution to such a popular event which is loved throughout the North East and beyond.

'This year the show will be held on Bank Holiday Monday, 30 May 2016, at its fantastic venue in the beautiful parkland of Bywell Hall, near Stocksfield on the banks of the River Tyne. The organisers will be keen to build on 2015’s success when over 24,000 people visited the event in what was heralded ‘the best show in years.’

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