Specsavers has furthered its relationship with the England Cricket Board in becoming title sponsor of the County Championship.
The four-year deal gives Specsavers full naming and branding rights around the historic competition which will enter its 126th season in April - with current county champions Yorkshire bidding to win their third successive title.
Specsavers has been the ECB’s official optometry and hearing partner, and principal partner of the Association of Cricket Officials since 2014. The green ellipses currently feature on clothing worn by umpires officiating in all three county competitions and on clothing worn by ACO-appointed umpires in a range of club and junior cricket competitions nationwide.
Helping the experts see
Marketing Director Richard Holmes said: ‘This sponsorship builds on our existing sporting pledge to help the experts to see. We’re delighted with the levels of exposure we have achieved through our existing relationship with umpires and this is a great way for us to reach out to an even bigger audience of cricket fans nationwide and be a part of one of the game’s most famous and best-loved competitions.’
ECB Commercial Director Sanjay Patel said: ‘We’re very pleased to have agreed a four-year deal with Specsavers after holding discussions with several interested parties about this sponsorship package.
As sponsor, Specsavers will run a competition for 1,000 cricket fans to win a pair of tickets. Entrants to the competition will be asked to specify which county they would like tickets for, should they be a lucky winner.
Once live in mid-April, the competition will be on www.specsavers.co.uk/prizes and the launch date will be announced on the ECB social media channels and website.