News

Specsavers celebrates local heroes

15 May, 2014
Specsavers opticians celebrates local heroes in Scotland with STV
Specsavers celebrates local heroes
Specsavers is proud to announce the launch of sponsored content with Scottish TV channel STV to celebrate local heroes in Scotland.
 
The videos run for two weeks in May with one minute programmes showcasing local initiatives and inspirational Scots.
 
Written and created by STV Creative, the specially created featurettes offer a light-hearted look at how every day individuals in Scotland are doing amazing things for their community.
Proud
 
Fiona Stevenson, marketing manager, Specsavers, comments: 'We are thrilled to sponsor these TV features which give well deserved recognition to the country’s local heroes.
 
We have more than 60 stores across Scotland and their staff pride themselves in getting involved in their communities, doing everything from charity fundraising to supporting local groups.
 
We hope these one minute programmes will inspire even more people to support their local communities.'
 
Lorna Dundon, explains: 'Specsavers wanted to create their own celebration of Scotland this year, so have they have created a TV ad that will touch the hearts of Scots across the region.