Which? magazine readers have named Specsavers as the number one optician for customer service in a recent survey, ranking sixth in the 2014 list of the top 100 big brands. 

Specsavers moved up three places higher than the 2013 results of the best and worst brands for customer service across the retail, banking, telecoms, energy, and travel industries.

Tribute to staff's hard work and dedication 

Specsavers' director of customer services, Jill Clark, said: “This is an amazing result in a wide-ranging survey of Britain’s best known brands. It’s a tribute to all the hard work and dedication displayed by all the Specsavers store staff.”

The annual Which? customer service survey rated retailers on making their customers feel valued by asking them to provide their opinion on the UK’s main brands. 3,621 customers were asked to award each retailer a score out of five for the knowledge of products and services given to them in store, helpfulness of staff during their shopping experiences, resolving any complaints or problems they may have come across, and how easy it is to access the store’s customer support. 

Specsavers scored maximum marks for:

  • helping customers to feel valued
  • displaying a good knowledge of products and services,
  • and for resolving complaints.

The top of the table was very close with the highest scorer, First Direct, only 5% above Specsavers. Lush, John Lewis, Lakeland and Waitrose made up the rest of the top scorers.

Specsavers, which employs more than 30,000 staff, scored five out of five in four of the categories and has been in the top 10 for two years running.

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