Specsavers has been shortlisted for this year’s prestigious Better Society Awards for its work with the Royal National Institute of Blind People (RNIB).
The annual awards recognise the contributions of organisations in driving improvements in the community. The opticians and charity have ranked in the top 10 in the Partnership with a Health Charity category for their work in raising public awareness about the need for regular eye tests to help prevent avoidable sight loss.
It follows the partnership’s multi-million pound, multi-media Transforming Eye Health campaign which has already resulted in an extra 1.1 million people* take action to improve their eye health by visiting an optician.
Founder thrilled at achievement
Specsavers founder Dame Mary Perkins, an optometrist of more than 50 years, says: ‘We’re absolutely thrilled to have been shortlisted for the Better Society Awards.
‘Our Transforming Eye Health campaign, together with RNIB and supported by its vice president Lady Penny Lancaster Stewart, is really making an impact. More than 50 per cent of sight loss is avoidable which is why regular eye tests are so important in helping to pick up on eye conditions early.
‘We now continue together to work on raising public awareness on the importance of regular eye tests.’
Continued investment in eye care services
Since embarking on the campaign, Specsavers has continued to invest in professional clinical training and enhancing the skills of its retail staff. So far this has resulted in more than 10,000 individual accreditations being completed in minor eye conditions, glaucoma, and cataracts.
Specsavers has also worked with RNIB to explore how community eye care services can complement hospital care to make the most out of limited resources, and store staff continue raising money for RNIB to enable it to carry on delivering eye health information and supporting people with sight loss.