Specsavers’ in-house creative team has played a blinder with the latest Should’ve Gone to advert.

When Chelsea’s Eden Hazard saw red after a run in with ballboy Charlie Morgan in the Capital One Cup semi-final against Swansea on Wednesday 23 January, the Specsavers team jumped into action.

The creative team immediately went on the attack to create a national press and online ad that takes a tongue-in-cheek swipe at the incident, using the ‘Should’ve gone to Specsavers’ funny, in typical Specsavers fashion.

The advert appeared in all major national newspapers and key news websites, as well as live on Specsavers’ Facebook and Twitter channels, where it had more than 2,500 retweets and in excess of 800 Facebook Likes in the first day.

Richard Holmes, 'We’re constantly on the look out for great Should’ve Gone to Specsavers moments and I’m always amazed at the speed with which our creative team are able to react to incidents like this. They’ve worked closely with the marketing department to make sure this hit the newsstands today.'

The advert follows similar creatives issued by Specsavers last year that gently poked fun at the Korean flag mix-up at the Olympics and the England versus Ukraine goal drama during Euro 2012.

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