Balmain take-over at Tottenham Court Road
Last month Parisian fashion label Balmain launched its eyewear collection across Specsavers stores nationwide, and London’s Tottenham Court Road store went all out for the launch with a window take-over.
Specsavers in-house creative team developed beautiful, eye-catching Balmain artwork and livery to feature on the stores window until the end of December.
The design encompasses graduated hatched gold foil material that covers the glass store front. The end result is an opulent look to reflect Balmain’s premium brand credentials.
Exclusive new range
The renowned Parisian fashion label is the latest designer collection to be unveiled at Specsavers and features 17 exclusive styles - 13 glasses and four prescription sunglasses. Each pair has been inspired by Balmain’s structured and expertly crafted clothing.
A word from the store director
Sirjit Sanghera, store director of Specsavers in Tottenham Court Road, said: ‘The whole team is thrilled about the Balmain launch, and we’re excited to see the impact the fantastic new window artwork will have on footfall for the store. To be picked out as the flagship store for this launch is an honour indeed.’