Singing superstar Liam Payne has modelled the new frames in an exclusive shoot by British celebrity portrait photographer Charlie Gray. 

Liam says: ‘The HUGO style is classic with a sporty edge… and represents my style perfectly. I like to complete a look with glasses – I keep it simple with thin metal frames.’

About the collection 

The new collection is urban and contemporary and offers the ultimate platform for self-expression for every occasion, be it business or casual. 

The additions to the already popular HUGO Eyewear collection have launched this autumn, ready to inject a refresh into wardrobes of those in Hertfordshire. 

Design details 

There are 7 new designs that have been added to the collection which currently has 26 frames. 

The styles have been crafted with an emphasis on clean lines and attention to detail, with pops of unmistakable HUGO red adding a touch of colour to subtler areas of the specs.

Glasses in the HUGO Eyewear range cost £149 for two pairs and are available in Specsavers stores across London. 

All store information

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