The Lowestoft store is changing from green to purple and giving customers the chance to win a pair of designer specs during Dementia Awareness Week all in aid of the Alzheimer’s Society.
From 15 – 21 May, staff at the store will wear purple items of clothing and hold in-store activities, including a raffle, to raise awareness of dementia, which affects over 40,000 people under 65 in the UK.
The team will also take part in training set up by the Alzheimer’s Society to qualify them as Dementia Friends, who will help to identify customers with dementia and ensure that they are given the best quality of care.
The Dementia Friends programme is the biggest ever initiative to change people’s perceptions of dementia, and aims to transform the way the nation thinks, acts and talks about the condition.
Store director, David Holcombe says: ‘Our number one priority is the customer, and we appreciate that everyone who walks through our doors has individual needs, whether it’s getting the most stylish specs in store or being given quality care and patience from the minute they enter to the minute they leave.
‘Dementia training is such a vital skill to have both professionally and personally as we’ll all come across someone who suffers from the disease in our lifetime.
‘We hope our awareness week activities will be a great way for Lowestoft residents to help us make a big difference collectively to this amazing cause and benefit those who are affected in the local community and across the UK.’