During September 2017 The Eye Pod, an interactive sight loss simulator will tour the UK to educate the public about the importance of eye health and regular eye tests.
Alarming new statistics
This comes in light of research published by Royal National Institute of Blind People (RNIB) and Specsavers that reveals one in five people will live with sight loss in their lifetime despite at least half of all cases being avoidable.
The alarming new statistics show that 250 people in the UK start living with sight loss every day. Women are at greater risk than men, with nearly one in four women set to develop sight loss in their lifetime compared with one in eight men.
Nearly six million people in the UK currently live with sight-threatening conditions yet 25% of people are not having an eye test every two years as recommended by the College of Optometrists. The extent of the problem means that nearly every family in Britain is touched by sight problems in some way.
Sight loss advice and free eye test vouchers
The Specsavers/RNIB Eye Pod will demonstrate how the four main eye conditions (Age-related macular degeneration, glaucoma, diabetic retinopathy and cataracts) can affect your sight.
The trailer has two cameras on top of the pod which link to screens inside where the public can view their surroundings with symptoms of each condition. In each case the experience lasts around one minute, with key facts and statistics about the condition then appearing on the screen.
Experts will be on hand throughout the day to offer sight loss advice and free eye test vouchers. The Eye Pod will tour the country to raise awareness and funds in support of RNIB.
Specsavers began a partnership with RNIB in 2016 with the mission of transforming eye health and communicating the vital importance of regular eye examinations, not just for eye sight but also to detect sight and life threatening conditions.
List of locations below:
Friday 1 September - Milton Keynes (City Square)
Friday 8 September - Windsor (Peascod Road)
Monday 11 September - Exeter (Princesshay Square)
Tuesday 12 September - Cardiff (Churchill Way)
Wednesday 13 September - Southampton (above Bar Street)
Tuesday 19 September - Leeds (Albion Street)
Thursday 21 September - Manchester (Piccadilly Gardens)
Wednesday 27 September - Glasgow (Buchanan Street)
Thursday 28 September - Newcastle (Grainger Street)
Friday 29 September - Chesterfield (Area on New Square)
Saturday 30 September - Birmingham (Victoria Square)
For more information on supporting people with sight loss visit http://www.rnib.org.uk/