Specsavers Croydon is backing a campaign to ensure thousands of children in the local community will wake up to presents on Christmas Day.
Relief for families
As part of the Salvation Army’s Christmas Gift Appeal, the store will act as a collection point for donations of unwrapped toys and gifts from customers.
The toys will be distributed within the local community, providing much needed relief for vulnerable families struggling to afford to fill the space underneath the Christmas tree.
Chris Waldock, Community Services Director at the Salvation Army Croydon Citadel, said: ‘We’re overwhelmed by the level of support that local businesses within Croydon are providing towards our Christmas gift appeal.
‘We’re living in an incredibly tough financial climate and I think everyone has been able to appreciate the additional strain that this time of the year can have on families.
'What we’ve set out to do is to ensure that we can make people’s lives easier this Christmas and take away some of that financial burden so families are able to make the most of this time of the year.’
Gifts can include anything from soft and educational toys for the very youngest child, to games, toys and accessories for older children.
Each local appeal is tailored to the needs of the local community so the public is advised to call ahead to their nearest Salvation Army church to check if they are running an appeal, what items they can donate and the deadline for when to hand them in by, as these details may vary.
Alison Gaskin, clinic co-ordinator at Specsavers Croydon, said: ‘We all had a conversation recently in the staff room where we spoke about our favourite Christmas presents and it’s really incredible how vivid some of the memories were from our childhoods.
‘It was this really that inspired us to get involved. Christmas is a time were long-lasting memories can really be made and we all hated the thought of people less fortunate than ourselves having to miss out. We hope our customers will embrace the appeal and donate generously.’