Specsavers stores in Catford and Lewisham have backed a drive to help them better understand the needs of customers with Dementia.
Dementia Awareness Week, which runs from 15-21 May, sees members of staff from across the country undertaking training sessions that enable them to provide more knolwedgeable support for Dementia-sufferers'.
The training tackles various different areas of the condition and, of particular significance to Specsavers, how senses like sight and hearing can be affacted by the condition.
Once trained, staff members become recognised Dementia Friends and are provided with a badge to wear on their uniforms that indicates their increased level of dementia awareness to customers.
Steven Jacobs, store director for both the Catford and Lewisham stores said: 'This is an incredibly important qualification and we're extremely proud that a number of our members of staff have undertaken it to become Dementia Friends.
'Often, the impact of Dementia on an individual's sense can be underestimated and having staff who are specially trained should alleviate the risk of them being given an incorrect prescription."