News

Braintree glam up for Balmain launch

12 December, 2017
Store director of Specsavers in Braintree, Paul Wickson, launches Balmain frames.
Directors Paul Wickson launches new Balmain range in store

Staff at Specsavers in Braintree donned their fanciest black tie and eveningwear, to celebratre the launch of premium Parisian fashion label, Balmain; the latest designer collection to be unveiled.

The Balmain range features 17 exclusive styles - 13 glasses and four prescription sunglasses. Each pair has been inspired by Balmain’s structured and expertly crafted clothing.

Balmain spokesperson, Maï Dao-Vu said: ‘The collection of frames feature styles and colours that make women feel beautiful, confident and empowered. Balmain is not only a look, but also a feeling.’

Meticulously designed

Featuring upswept cat’s eye designs, as well as classic round and exaggerated angular shapes, the strong yet feminine statement frames evoke elegance with a Balmain aesthetic.

Meticulously designed Balmain brand details can be found on every frame, including a gold ‘B’ on the temple tips and detailed embellishments on the frames inspired by the Balmain belt chain collection.

A colour palette of glossy black, gold, pink and tortoiseshell has been chosen to offer the wearer a variety of styles with sophisticated elegance to finish off their look.  

Maï adds: ‘The Balmain team take great pride in the launch of the new range, seeing it as an incredible opportunity to inspire fashion-conscious glasses wearers to update their wardrobes with a statement piece of eyewear.

Classic and modern styles

‘The Specsavers collaboration has provided the opportunity to bring everyone into the House of Balmain. We wanted to add a signature Balmain twist to classic and modern styles so that the frames could hint at exclusivity while maintaining the simplicity of an everyday look.

‘The Balmain eyewear range offers Parisian chic no matter where in the world they are worn.’

Paul Wickson, store director of Specsavers in Braintree said: ‘With two complete pairs for £169, the range is exclusively available at Specsavers stores across the UK now’ 

All Braintree store information